Agenda Day 2 | Attune

Wednesday, September 27

7:00 AM - 12:00 PM

Activity

Frank Lloyd Wright

Registration Open

7:30 AM - 8:30 AM

Activity

McArthur Salons 4-7

Breakfast

9:00 AM - 10:30 AM

Spotlight

McArthur Salon 1

Spotlight on HR

Allison Bushre

The Dow Chemical Company
Sabra Sciolaro

Firstup
Ryan Malkes

Mercer | Leapgen
Jill Pace

Spire
Julie Edmonson

Firstup

Add

Spotlight

McArthur Salon 1

September 27, 2023
9:00 am
90 mins

Spotlight on HR

Discover the future of HR in this transformative workshop. Join us for a riveting panel discussion where HR leaders will discuss the dynamics and importance of crafting an exceptional employee experience to increase performance and productivity. Then Julie Edmonson, the resident HR AI expert at Firstup, will discuss how to harness the potential of AI to revolutionize your HR practices. Hands-on experience will help you conquer AI apprehensions while acquiring actionable takeaways.

Big news! This workshop is SHRM accredited, providing you with Professional Development Credits and future-thinking HR thought leadership you won’t want to miss.

Featuring

Allison Bushre

The Dow Chemical Company

Sabra Sciolaro

Firstup

Ryan Malkes

Mercer | Leapgen

Jill Pace

Spire

Julie Edmonson

Firstup

hosted by

Brittany Barhite

Firstup

9:00 AM - 10:00 AM

Unplugged

McArthur Salon 2

Time to Get Personal! Building Employee Personas

Ann Melinger

Brilliant Ink
Jackie Berg

Brilliant Ink
Becky Sennett

Brilliant Ink

Add

Unplugged

McArthur Salon 2

September 27, 2023
9:00 am
60 mins

Time to Get Personal! Building Employee Personas

All-employee communications can’t be everything to everyone. All too often, they end up watered down and uninspired. Personas have been used in the marketing world for years to better understand and respond to customer attitudes and buying behaviors, but they are just as useful for HR and internal communications. This session will deliver tips and tools to help you build employee personas that accurately reflect your audience segments and their sentiments so that your communications resonate with those who need to hear them.

Featuring

Ann Melinger

Brilliant Ink

Jackie Berg

Brilliant Ink

Becky Sennett

Brilliant Ink

hosted by

Sonia Fiorenza

Firstup

Breakout

Frank Lloyd Wright Salons I-J

Creating Community with Comms

Ashleigh Mavros

Avison Young
Kirstin Reed, MHA

Lehigh Valley Health Network
Pam Riddell, MBA

Lehigh Valley Health Network

Add

Breakout

Frank Lloyd Wright Salons I-J

September 27, 2023
9:00 am
60 mins

Creating Community with Comms

Internal communications and employee experience play a crucial role in fostering a robust community within an organization. In this session, learn how a heightened focus on building a positive culture and streamlining employee comms can drive business success, customer satisfaction, and a workplace environment where every team member feels heard, valued, and connected.

Featuring

Ashleigh Mavros

Avison Young

Kirstin Reed, MHA

Lehigh Valley Health Network

Pam Riddell, MBA

Lehigh Valley Health Network

hosted by

Shawn Floss

Firstup

Breakout

Frank Lloyd Wright Salons C-D

The Art of Celebration

Matt Klitzke

Kohler Co.
Sammie Roberts

Kohler Co.
Colleen Labik

Wawa

Add

Breakout

Frank Lloyd Wright Salons C-D

September 27, 2023
9:00 am
60 mins

The Art of Celebration

Explore how internal communicators can use employee festivals and similar events to unlock employee engagement and foster meaningful connections. Learn creative strategies, proven techniques, and practical tips to design and execute impactful events that leave a lasting impression, inspire collaboration, and cultivate a vibrant workplace culture.

Featuring

Matt Klitzke

Kohler Co.

Sammie Roberts

Kohler Co.

Colleen Labik

Wawa

hosted by

Nicole Misencik

Firstup

Breakout

Frank Lloyd Wright Salons G-H

The Power of Harnessing Data

Savannah Riese

Dot Foods
Chris Andrews

Cooper Standard
Catie Dymond

Cooper Standard

Add

Breakout

Frank Lloyd Wright Salons G-H

September 27, 2023
9:00 am
60 mins

The Power of Harnessing Data

In this session, we’ll unravel the power of data and measurement in internal communication. Learn how to harness the insights provided by data to drive informed decision-making, optimize communication strategies, and demonstrate the value and impact of internal communication initiatives to stakeholders.

Featuring

Savannah Riese

Dot Foods

Chris Andrews

Cooper Standard

Catie Dymond

Cooper Standard

hosted by

Rey Bouknight

Firstup

10:30 AM - 11:30 AM

Spotlight

McArthur Salon 1

Insights to Action with One Model

Chris Butler

One Model Inc.
Richard Rosenow

One Model Inc.

Add

Spotlight

McArthur Salon 1

September 27, 2023
10:30 am
60 mins

Insights to Action with One Model

In today’s rapidly evolving corporate landscape, internal communications stands at a pivotal juncture. Gone are the days when employee communications were driven solely by intuition and experience. The digital age has ushered in a new era where data and analytics can play a central role in shaping and refining the way organizations communicate internally. Chris Butler, CEO, and Richard Rosenow, VP, People Analytics & Strategy, will discuss how you can turn your HR data into insights to ensure that every communication resonates, informs, and engages.

Featuring

Chris Butler

One Model Inc.

Richard Rosenow

One Model Inc.

hosted by

Brittany Barhite

Firstup

Unplugged

McArthur Salon 2

Activate Your Employees with Identity, Insights, and Innovation

Ethan McCarty

Integral

Add

Unplugged

McArthur Salon 2

September 27, 2023
10:30 am
60 mins

Activate Your Employees with Identity, Insights, and Innovation

Every day your employees bring themselves to work, along with their generational, racial, and gender identities. How does their place in the organizational hierarchy impact their mindset and perception? Does it matter where your employees work when it comes to your culture? In a collaborative working session, Ethan will share insights from Integral’s annual study of more than 2,000 employees with The Harris Poll that will enable you to assess your employees’ engagement and take action to improve your employee experience.

Featuring

Ethan McCarty

Integral

hosted by

Sonia Fiorenza

Firstup

Breakout

Frank Lloyd Wright Salons G-H

Spotlight on Manufacturing

Katie Gorham

American Woodmark
Amanda Keiber

Oatey
Victoria Manenti

Oatey
Brandy Dove

American Woodmark

Add

Breakout

Frank Lloyd Wright Salons G-H

September 27, 2023
10:30 am
60 mins

Spotlight on Manufacturing

Today’s manufacturing professionals face numerous challenges to engaging and aligning a diverse, dispersed workforce. This session is tailored specifically to manufacturing. We’ll address these needs and discuss the opportunities to improve engagement among your workforce. You’ll discover effective strategies to foster a culture of safety and operational excellence through impactful communications that enhance collaboration and drive business outcomes.

Featuring

Katie Gorham

American Woodmark

Amanda Keiber

Oatey

Victoria Manenti

Oatey

Brandy Dove

American Woodmark

hosted by

Karen Landis

Firstup

Breakout

Frank Lloyd Wright Salons C-D

Exploring the Modern Intranet

Alexis Tragos

American Eagle Outfitters
Lani Lipkind

Otsuka Pharmaceuticals
Ashley Smith

Otsuka Pharmaceuticals

Add

Breakout

Frank Lloyd Wright Salons C-D

September 27, 2023
10:30 am
60 mins

Exploring the Modern Intranet

Explore the transformative power of the modern intranet in driving effective communication and collaboration. Learn how it engages frontline employees, fosters meaningful connections, and enhances engagement through personalized content and interactive tools. Gain valuable insights and practical strategies to revolutionize your communications landscape and empower your workforce in the digital age.

Featuring

Alexis Tragos

American Eagle Outfitters

Lani Lipkind

Otsuka Pharmaceuticals

Ashley Smith

Otsuka Pharmaceuticals

hosted by

Tahni Morrison

Firstup

Breakout

Frank Lloyd Wright Salons I-J

Leadership Unleashed

Mike McCullough

Valley Health
Lisa Francavilla

CarMax

Add

Breakout

Frank Lloyd Wright Salons I-J

September 27, 2023
10:30 am
60 mins

Leadership Unleashed

Leadership communication plays a crucial role in driving organizational success. In this session, you’ll learn effective strategies for engaging leaders, fostering transparency, and inspiring employee commitment—ultimately creating a culture of trust and alignment that fuels high-performance teams.

Featuring

Mike McCullough

Valley Health

Lisa Francavilla

CarMax

hosted by

Chad Hinkle

Firstup

12:00 PM - 1:00 PM

Keynote

Frank Lloyd Wright Salons E-F

Maximize Workplace Success Through the Power of Play

Gary Ware

Strategic Play Consultant

Add

Keynote

Frank Lloyd Wright Salons E-F

September 27, 2023
12:00 pm
60 mins

Maximize Workplace Success Through the Power of Play

Gary Ware is a creative catalyst and CEO of Breakthrough Play. His keynote will explore why playfulness is the missing ingredient in many organizations. He’ll share how you can create a culture of play across your teams to improve performance and retain top talent. You’ll also come away with fun activities that you can deploy to engage your teams as soon as you return to work.

Featuring

Gary Ware

Strategic Play Consultant

1:00 PM - 2:00 PM

Activity

McArthur Salons 4-7

Lunch

2:00 PM - 5:00 PM

Activity

Frank Lloyd Wright

Customer Festival

Sponsor

ICology
Sponsor

Integral
Sponsor

Mercer | Leapgen

Add

Activity

Frank Lloyd Wright

September 27, 2023
2:00 pm
180 mins

Customer Festival

Step into the vibrant world of the Attune ’23 Customer Festival, an exclusive, jubilant gathering for Firstup customers. This festive forum will provide an unparalleled opportunity to network with peers, engage with Firstup leadership, and interact with select partners in a convivial atmosphere. From insightful roundtables to intriguing show-and-tell sessions and dedicated product conversations, you’ll experience an immersive journey through the Firstup universe. Join us to celebrate our shared achievements, explore the possibilities, and shape the future together!

Featuring

Sponsor

ICology

Sponsor

Integral

Sponsor

Mercer | Leapgen

hosted by

Kyla Turner

Firstup

Caitlin Brady

Firstup

Chuck Gose

Firstup

Erika Love

Firstup