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All-employee communications can’t be everything to everyone. All too often, they end up watered down and uninspired. Personas have been used in the marketing world for years to better understand and respond to customer attitudes and buying behaviors, but they are just as useful for HR and internal communications. This session will deliver tips and tools to help you build employee personas that accurately reflect your audience segments and their sentiments so that your communications resonate with those who need to hear them.