Measuring business communications with Lincoln Financial


Lindsey Sofia


Adam Payne-Reichert

Comms: Mixing Business With Measure

When Lincoln Financial started modernizing its communications to reach out to younger workers, they quickly found they could do much more. They blew away their original engagement goal of 75% the first year, reaching 90% engagement. Now all 12,000 employees are enrolled, and the top four content channels are viewed by 90% of their workforce. The platform allows them to respond to hot issues and gauge how employees feel and react. 

Join Lindsey Sofia to learn about the role of data and measurement in their approach to employee engagement, how continued measurement will power Lincoln Financial’s future comms initiatives—and how you can do it too!

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