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Cindy Crescenzo


Steve Crescenzo

The Seven Deadly Sins of Employee Communications

Everybody makes mistakes, right? Unfortunately, in their 25 years of employee communications training and consulting, Crescenzo Communications have seen a lot of the same mistakes over and over again. Cindy and Steve Crescenzo call the worst and most common, The Seven Deadly Sins of Employee Communications.

In this session, Cindy and Steve will take you through case studies showing best practices and remedies from around the world, including how to:

  • Create corporate content that actually engages people
  • Avoid ‘The Communication Illusion’ that just because you sent it means you communicated successfully
  • Measure what matters
  • Strengthen managers, one of your most important internal channels
  • Infuse life into the boring-but-necessary
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