Welcome to Phoenix

Firstup is thrilled to host the Attune community once again. We’re here to make sure you have an unforgettable experience!

Sept 26-27  |  Phoenix

Get your tickets today!


Attune ’23 will take place at the Arizona Biltmore, a Waldorf Astoria Resort. You’ll enjoy two days of connection and conversation with your colleagues and industry peers at a world-class destination in the Valley of the Sun.

Can I stay on-site?​

Yes, and it’s encouraged! Attune attendees can book sleeping rooms at the Arizona Biltmore for a discounted rate of $359.00 (plus resort fees and taxes)—a 50% discount from their normal rates.

Once you’ve registered for the event, click here to book your hotel room or call (800) 950-0086 to speak with a reservations agent. Be sure to reference Attune ’23 or group code 43095.

Reservations are cancellable up to 42 hours prior to arrival with a one night room/tax deposit. If you cancel within two (2) days prior to arrival, you’ll forfeit the one night room/tax deposit.

Getting around

Phoenix Sky Harbor airport is 15-20 minutes south of the hotel. There are numerous rideshare and taxi options available to get to the resort. If you decide to rent a car, the Arizona Biltmore provides overnight and hourly parking on-site.

Attune FAQs

Q. When is Attune ’23?
A. For general admission attendees, the fun begins the morning of Tuesday, September 26 and lasts through midafternoon on Wednesday, September 27. 

If you’re a Firstup customer with VIP admission, you’re welcome to arrive the evening of Monday, September 25. We also encourage you to stay for the Customer Festival following the event, which will last from midafternoon until 5 p.m. local time. 

Q. Is Attune ’23 in person?
A. Yes! All registered participants will convene on-site at the Arizona Biltmore. For those who cannot attend in person, you’ll have free access to the On Demand video library, which will feature limited portions of the event.

Q. Who should attend?
A. Attune events are ideal for professionals in HR, IT, and internal communications whose roles cast the vision, craft the strategies, implement the technology, and execute the plans for all aspects of the employee experience. 

We also welcome consulting firms and other agencies who partner with companies on engagement strategies.

Q. What does it cost to attend?
A. Tiered general admission and customer pricing, as well as group rates, are available on the registration page

You can purchase tickets for small teams of up to five (5) people through online registration. For groups of people six (6) and above, please contact us at attune@firstup.io.

Q. What is the cancellation and substitution policy?
A. Registration fees for Attune are nonrefundable. If you can no longer attend and wish to transfer your registration to another person, please contact us at attune@firstup.io. You can submit a request to transfer your registration until up to two (2) weeks prior to the event.

Q. Are hotel accommodations available? 
A. Attune ’23 will be held at the Arizona Biltmore, located in the heart of downtown Phoenix. Reserve your room by September 8 to receive the discounted rate here for nights within the shaded event dates, or call (800) 950-0086 to speak with a reservations agent. Be sure to reference Attune ’23 or group code 43095.

To upgrade your resort room, extend your stay before or after the highlighted event dates, or inquire about issues with room reservations, please call (800) 950-0086 to speak with a reservations agent.

Q. Is transportation provided between the airport and hotel?
A. The Arizona Biltmore provides overnight and hourly parking on-site, as well as transportation opportunities through a variety of car rental and driver partners. Please contact the hotel directly at (602) 955-6600 for arrangements.

Q. Will there be networking opportunities? 
A. Yes! Attune is all about community. You will have several opportunities to meet and connect with your peers and colleagues. Firstup will host an attendee reception on the evening of Tuesday, September 26. There will also be networking opportunities throughout the event. 

If you’re a customer, be sure to join us at the Customer Festival on Wednesday afternoon. 

Q. I’m having trouble registering. Who should I contact?
A. We’re happy to assist you with any technical issues or registration questions. Please reach out to our team at attune@firstup.io

Q. Who can I contact about speaking at Attune? 
A. If you’re an existing Firstup customer, please reach out to your account manager or customer service manager to ask about opportunities to present.

If you’re a Firstup partner, reach out to Bobby Isaacson. Otherwise, we’ll be announcing a formal process for pitches in the coming months.