How Wegmans is Connecting the Personal with the Practical

Businesses adopting platforms like Firstup often roll out, then drill down to specialized and hyper-local levels. The global pandemic forced Wegmans to speed this up, especially considering 48,000 of their 52,000 employees were essential workers at their 108 stores. Not only did Wegmans localize quickly, but they managed to ensure local leadership was hyper-engaged rather than being a voice in the distance.

Ashley Kuvshinikov will share how it all came together, how they achieved their incredible adoption rate among employees, and tips for how to get super local, super fast.