In today’s world, how do we reach people without adding more anxiety? FOMO may work in the outside world, but how effective and welcome are they internally? “ENROLL NOW!!”, “DON’T MISS OUT” (Seriously?)
Overall, we are all kinder than we were a few years ago. We’re better at thinking of our audience as many individuals rather than a single entity. We’re more mindful of word choices and pronouns. Sure we make mistakes, but we’re learning and improving. Katrina German of Ethical Digital will talk about making comms effective while reducing the pressure—because we all need a break, don’t we?