Turning your comms around with Boston Children’s Hospital

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Doing a 180 on Scope 360

How it started:

“NOOOOO! Why do we need ANOTHER app?!?”, “I’m telling you right now, the nurses won’t use it…”
“This is a terrible idea. Terrible!”

How it’s going:

More than half of the Boston Children’s Hospital staff of 20,000 are engaged on the platform, with two of the people quoted above ranking in the top five for contributors. Even one of the biggest detractors asked if nurses could have their own channel! Quite the 180!

Learn how to make your own 180 when Stephen Coldwell shares how the biggest detractors became the most passionate advocates of Scope 360, how they use the platform, and what the comms team has planned for the future.