Sonia Fiorenza leads communications and engagement strategies for Firstup. She has more than 20 years experience in corporate communications at Fortune 500 companies across the financial services, biotechnology, and retail industries, and is passionate about internal communications and employee engagement.
Before she was even aware of communications as a career track, Sonia served as communications director for the American Marketing Association collegiate chapter at California Polytechnic State University in San Luis Obispo. She also has the unique distinction of having ridden her bike from San Francisco to Los Angeles (525 miles) three times, and maintains a sourdough starter that requires monthly “feeding.”